Wekos - optik, s.r.o. logo

Wekos - optik, s.r.o.

The Everyman
Retail·Eyewear Retailer·wekos.cz

Serves Individuals seeking vision correction and eye care services

OswaldReliableProfessionalHelpfulApproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceExpertiseTrustworthiness

Color Intelligence

Wekos - optik, s.r.o. anchors on Orange (#f0eae2) as their primary brand signal, paired with Green (#43956c), and accented by Gray. The palette balances warm and cool tones.

#f0eae2

Primary

#9b9994

Accent

#43956c

Secondary

#c7c2bc

Accent

#5c625d

Background

#242a35

Accent

balanced palette(3w/3c)Orange · Gray · Green · Blue

Typography

Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
OswaldHeadingsSans Serif
Aa
RobotoBodySans Serif
Aa
Helvetica Neuesecondary_headingSans Serif

Logo Anatomy

Wekos - optik, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Wekos - optik, s.r.o. is authoritative and decisive.

Confidence
70%
Formality
65%
Enthusiasm
55%
Warmth
50%
Technicality
45%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

optikbrýlekontaktní čočkyzrak

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, headquartered in Rakovník, CZ.

Origin

CZ

Headquarters

Rakovník, CZ

Market Scope

local

Languages

cs

Wekos - optik, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Wekos - optik, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Forest Green

Signature ColorSupporting

Used for key call-to-action buttons and accents, suggesting health and nature.

Consistency80%
Website
ActiveOccasional

Oswald

Typography CodeSupporting

Used for headings, providing a modern and slightly condensed look.

Consistency75%
Website
ActiveOccasional

Product Focused

Photography Style CodeSupporting

Clear, well-lit images of eyewear are prominently displayed.

Consistency90%
Website
ActiveOccasional

Triangle logo

Signature ShapeSupporting

A green triangle pointing downwards is used as a logo.

Consistency90%
Website
ActiveOccasional

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