WELLNESS HOTEL STEP
“Wellness Hotel Step je moderní čtyřhvězdičkový hotelový komplex v Praze”
Serves Tourists and wellness enthusiasts seeking relaxation and comfort
What Drives Them
Color Intelligence
WELLNESS HOTEL STEP anchors on Yellow (#b19235) as their primary brand signal, paired with Blue (#0c4da2), and accented by Orange. The palette leans warm — inviting and energetic.
#b19235
Primary
#0c4da2
Secondary
#282828
Text
#ffffff
Background
#fcfcfc
Surface
#9d8139
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
WELLNESS HOTEL STEP uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
WELLNESS HOTEL STEP is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Regional presence, based in CZ, communicating in 4 languages.
CZ
regional
cs, en, de, pl
WELLNESS HOTEL STEP is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by WELLNESS HOTEL STEP. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Golden Yellow
Used in the logo and as an accent color throughout the website, conveying luxury and relaxation.
Playfair Display
Elegant font used for headings, creating a sophisticated and inviting atmosphere.
Czech Inn Hotels Font
The font used for 'Czech Inn' is a bold, sans-serif typeface with rounded corners, giving it a friendly and modern appearance.
Smiley Face Icon
The logo features a stylized smiley face icon above the text, which serves as a distinctive visual element.
Social Media Intelligence
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