Pension Ametyst logo

Pension Ametyst

The Innocent
Hospitality·Pension·pension-ametyst.cz

Serves Families and couples seeking relaxation and wellness getaways

Fira SansWellnessRelaxingWelcomingComfortableTraditional10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Wellness

The brand heavily emphasizes wellness through its services (private wellness, sauna, whirlpool), signature words, and homepage content. It is the most prominent and consistently reinforced concept.

RelaxationHospitalityWellnessComfort

Color Intelligence

Pension Ametyst anchors on a muted Pink (#6e3c68) as their primary brand signal, paired with Pink (#8c6687), and accented by Pink. The palette leans warm — inviting and energetic.

#6e3c68

Primary

#8c6687

Secondary

#d2c3cf

Accent

#b49eb2

Accent

#ffffff

Background

#efebee

Background

warm palette(1w/0c)Pink

Typography

Aa
Fira SansBodySans Serif
Aa
Latosecondary_headingSans Serif

Logo Anatomy

Pension Ametyst uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Pension Ametyst is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
79%
Enthusiasm
68%
Nostalgia
63%
Confidence
61%
Formality
47%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

wellnesspensionametystrelaxaccommodation

Design Playbook

Photography

Hotel photography, Relaxing scenes, Natural light

Lighting

natural

Color Treatment

natural

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

Pension Ametyst is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pension Ametyst. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Ametyst Purple

Signature ColorSupporting

The #703d6a purple used in the logo and website elements.

Consistency80%
WebsiteSocial
ActiveOccasional

Czech Hospitality

Heritage ElementSupporting

Emphasis on traditional Czech hospitality and local culture.

Consistency60%
Website
ActiveOccasional

Gemstone Name

Naming ConventionSupporting

The pension is named after a gemstone, Ametyst (Amethyst).

Consistency90%
Website
ActiveOccasional

Letter A

Typography CodeSupporting

A stylized letter 'A' in a purple hue, possibly used as a logo or initial.

Consistency90%
Website
ActiveOccasional

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