What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Westfield anchors on a vivid Blue (#007aff) as their primary brand signal, and accented by Red. The palette leans warm — inviting and energetic.
#007aff
Primary
#000000
Text
#ffffff
Background
#de2426
Accent
#e5e7eb
Surface
Typography
Headings set in Anton (a display face — designed for headlines and visual impact), body in Inter (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Westfield uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
Westfield is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Global presence, based in US.
US
global
en
Westfield is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Westfield. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Westfield Blue (#007aff)
Used in the logo and as a primary color throughout the website.
Anton
Used for headings, providing a bold and modern look.
Shop, Eat and Play
Used in the description.
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