Whirlpool
The Ruler“Široká nabídka vestavných i volně stojících modelů, které nabízí extra velký vnitřní prostor s kapacitou až 10%* navíc pro mytí veškerého nádobí. Nové myčky Whirlpool přináší do vaší domácnosti maximá”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Whirlpool anchors on a muted Orange (#6f6656) as their primary brand signal, paired with Orange (#ecb31e), and accented by Orange. The palette leans warm — inviting and energetic.
#6f6656
Primary
#ecb31e
Secondary
#fdbf0f
Accent
#231f20
Text
#e2dcd8
Accent
#282828
Text
Typography
Headings set in robotoRegular (a sans-serif — clean, modern, and optimized for digital), body in robotoLight (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Whirlpool uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Whirlpool is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in XX, communicating in 26 languages.
XX
national
cs, bg, da, et, fi, de, el, en, lv, lt, sr, sl, fr, nl, hu, pt, ro, sk, es, sv, no, uk, hr, it, pl, ar
Whirlpool is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Whirlpool. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Warm Yellow
#ecb31e is used for accents and highlights, providing a sense of energy and innovation.
Roboto
Used for body text, providing a clean and readable experience.
Social Media Intelligence
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