White & Case
The RulerServes Corporations, governments, and financial institutions
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
White & Case anchors on a vivid Blue (#0099cc) as their primary brand signal, paired with Gray (#383b43), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0099cc
Primary
#010101
Text
#ffffff
Background
#383b43
Secondary
#17c5ff
Accent
#ccebf5
Surface
Typography
Headings set in Univers (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
White & Case is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
graduate
formal
Signature Words
Design Playbook
professional, corporate, candid
natural
full_color
flat
dropdown
understated
generous
video
Digital Footprint
active on 5 social platforms.
Market Presence
Global presence, based in US.
US
global
en
White & Case is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by White & Case. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Dark Blue
Used for the logo, navigation, and key elements.
Univers
Clean and professional font used for headings and body text.
W&C
Commonly used acronym for the firm.
Social Media Intelligence
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