What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Wilo anchors on a vivid Blue (#059c82) as their primary brand signal, paired with Blue (#d8eeea), and accented by Green. The palette leans cool — projecting trust and professionalism.
#059c82
Primary
#d8eeea
Secondary
#689d65
Accent
#574137
Accent
#6fc5b5
Accent
#36af9a
Accent
Typography
Headings set in NotoBold (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Wilo uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Wilo is formal and professional, authoritative and decisive, technically detailed.
first_plural
college
formal
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in DE, communicating in 2 languages.
DE
global
en, de
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Water Solutions
Focuses on innovative water solutions.
Teal
Used for branding and website design.
Pioneering for You
Tagline used throughout the website.
Wilo Font
The Wilo logo uses a distinctive sans-serif font with rounded terminals, creating a modern and approachable feel.
Authentic People
Wilo's photography features authentic-looking people in real-world settings, conveying a sense of connection and reliability.
Social Media Intelligence
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