What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Wilsons anchors on Purple (#4d0b67) as their primary brand signal, paired with Purple (#d2c5d8), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#4d0b67
Primary
#d2c5d8
Secondary
#fcfbfc
Background
#212121
Text
#116dff
Accent
#f5880c
Accent
Typography
Headings set in museo-w01-700 (a sans-serif — clean, modern, and optimized for digital), body in avenir-lt-w01_35-light1475496 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Wilsons uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Wilsons is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
graduate
formal
Signature Words
Design Playbook
Digital Footprint
Built on Wix, active on 3 social platforms.
Market Presence
multinational, based in US, communicating in 3 languages.
US
multinational
en, sk, cs
Wilsons is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Wilsons. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Purple
Used in the logo and accents throughout the website, evoking a sense of sophistication and expertise.
museo-w01-700
Used for headings, providing a modern and bold look.
Wilsons wordmark
The wordmark uses a sans-serif font with a distinctive 'W' and 's' shape.
Social Media Intelligence
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