winegeek logo

winegeek

The Innocent

VÍNO JSME VYBRALI. VY SI HO JEN UŽIJTE!.

Food & Beverage·Wine Retail·winegeek.cz

Serves Wine Enthusiasts

NunitoEthicalAuthenticApproachableCurated11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualitySustainabilityDiscoveryCommunity

Color Intelligence

winegeek anchors on a muted Orange (#dad6d0) as their primary brand signal, paired with Orange (#604d44), and accented by Orange. The palette leans warm — inviting and energetic.

#dad6d0

Primary

#604d44

Secondary

#c8b18d

Accent

#1a1937

Accent

#cd972e

Accent

#000000

Background

warm palette(5w/1c)Orange · Blue

Typography

Headings set in abc_gravityx_compressed, body in Nunito (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
NunitoBodySans Serif
Aa
abc_gravityx_compressedHeadingscondensed
Aa
Arialsecondary_headingSans Serif
Aa
var(--template-font)UISans Serif
Aa
var(--template-headings-font)navigationSans Serif

Logo Anatomy

winegeek uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

winegeek is authoritative and decisive, warm and approachable, energetic and passionate.

Enthusiasm
80%
Confidence
75%
Warmth
70%
Humor
55%
Formality
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

playful

Signature Words

vínoorganickánaturálnívinařůpříběhy

Design Playbook

No design patterns detected

Digital Footprint

Built on Shoptet, active on 2 social platforms.

Built withShoptet
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

good wines only

CatchphraseSupporting

Tagline emphasizing quality and curated selection.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

Nunito

Typography CodeSupporting

Used for body text, providing a readable and friendly feel.

Consistency80%
Website
ActiveOccasional

Whimsical Illustrations

Illustration Style CodeSupporting

The wine labels feature quirky and colorful illustrations, often with abstract or playful elements.

Consistency90%
Website
ActiveOccasional

Bold Typography

Typography CodeSupporting

The brand uses bold and modern typography, often with a handwritten or slightly irregular feel, to convey a sense of personality and approachability.

Consistency80%
Website
ActiveOccasional

Unique Wine Labels

Packaging CodeSupporting

The wine bottles feature unique and eye-catching labels that stand out from traditional wine packaging.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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