WMC/GREY logo

WMC/GREY

The Creator

Work Made Creative

Advertising·Marketing Agency·wmcgrey.cz
Fragment MonoCreativeAgileExperiencedInnovative10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

CreativityAgilityHonestyInnovation

Color Intelligence

WMC/GREY anchors on a vivid Red (#f52a23) as their primary brand signal, paired with Red (#d5261e), and accented by Red. The palette leans warm — inviting and energetic.

#f52a23

Primary

#000000

Text

#d5261e

Secondary

#cc8c8a

Accent

#e5c5c4

Accent

#cfb6b5

Accent

warm palette(6w/0c)Red

Typography

Headings set in Inter Variable, body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Fragment Monosecondary_headingMonospace
Aa
InterBodySans Serif
Aa
Inter VariableHeadingsvariable

Logo Anatomy

WMC/GREY uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

WMC/GREY is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
70%
Warmth
55%
Formality
50%
Urgency
45%
Voice Person

first_plural

Reading Level

college

CTA Style

playful

Signature Words

creativeagilituupřímnostzkušenostinápady

Design Playbook

No design patterns detected

Digital Footprint

Built on framer, active on 5 social platforms, offers dark mode.

Built withframer
Social
facebookinstagramlinkedinyoutubetiktok

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cs, en

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Bright Red (#f52a23)

Signature ColorSupporting

Used for primary branding elements and calls to action.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Inter

Typography CodeSupporting

Modern and versatile font used for headings and body text.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Work Made Creative

CatchphraseSupporting

Tagline emphasizing the agency's core value.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Bold Typography

Typography CodeSupporting

The use of large, bold, and contrasting typography (black and red) to create a strong visual impact.

Consistency90%
Website
ActiveOccasional

Abstract Black Shapes

Signature ShapeSupporting

The use of abstract, geometric black shapes that appear to interact with the typography, adding a playful and distinctive element.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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