Wolters Kluwer logo

Wolters Kluwer

The Creator
Professional Information Services·Information Services·wolterskluwer.com

Serves Professionals in health, tax & accounting, ESG, finance, compliance, and legal

Fira SansInnovativeReliableExpertGlobal10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

AccuracyIntegrityCustomer FocusInnovation

Color Intelligence

Wolters Kluwer anchors on a vivid Blue (#007ac3) as their primary brand signal, paired with Blue (#005b92), and accented by Green. The palette leans cool — projecting trust and professionalism.

#007ac3

Primary

#005b92

Secondary

#003d61

Text

#f6f6f6

Background

#ededed

Surface

#85bc20

Accent

cool palette(2w/3c)Blue · Gray · Green

Typography

3 typeface families in play — a richer, more layered typographic system.

Aa
Fira SansBodySans Serif
Aa
ArialUISans Serif
Aa
Fira Sans Condensedsecondary_headingcondensed

Logo Anatomy

No logo detected

Brand Character

Wolters Kluwer is formal and professional, authoritative and decisive, technically detailed.

Confidence
82%
Technicality
79%
Formality
78%
Enthusiasm
65%
Exclusivity
63%
Voice Person

third

Reading Level

college

CTA Style

direct

Signature Words

Expert InsightsSolutions DirectoryWhen you have to be rightCorporate Performance & ESGFinancial & Corporate Compliance

Design Playbook

Photography

professional, corporate

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on Bootstrap, active on 4 social platforms.

Built withBootstrap
Social
facebookinstagramlinkedinyoutube

Market Presence

Global presence, based in NL, communicating in 21 languages.

Origin

NL

Market Scope

global

Languages

en, da, fr, zh, ja, de, nl, hu, es, th, vi, sv, sk, pt, pl, ro, nb, it, ko, cs, x

Wolters Kluwer is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Wolters Kluwer. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

Wolters Kluwer Blue

Signature ColorSupporting

#007ac3 is used for the logo, primary buttons, and key interactive elements.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Fira Sans

Typography CodeSupporting

Fira Sans is used for body text and headings, creating a clean and readable experience.

Consistency80%
WebsiteSocial
ActiveOccasional

"When you have to be right"

CatchphraseSupporting

The phrase "When you have to be right" is used as a tagline, emphasizing the brand's commitment to accuracy and reliability.

Consistency70%
Website
ActiveOccasional

Solutions Directory

Ux Pattern CodeSupporting

The website features a prominent 'Solutions Directory' to help users find relevant products and services.

Consistency60%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram