WOOD & PAPER, a.s.
The Ruler“Na trhu se surovým dřívím jsme Vaším hrdým partnerem již více než 20 let.”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
WOOD & PAPER, a.s. anchors on Green (#369860) as their primary brand signal, paired with Green (#005a27), and accented by Green. The palette balances warm and cool tones.
#369860
Primary
#005a27
Secondary
#000000
Text
#ffffff
Background
#cdf3dd
Accent
#efefef
Surface
Typography
Headings set in Arsenal (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
WOOD & PAPER, a.s. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
WOOD & PAPER, a.s. is authoritative and decisive.
third
middle_school
direct
Signature Words
Design Playbook
natural, stock
natural
full_color
flat
standard
rounded
moderate
image
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Hlína, CZ, communicating in 2 languages.
CZ
Hlína, CZ
national
cs, en
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Forest Green (#369860)
Used as a primary color, representing nature and sustainability.
Inter
Modern and clean font used for headings and body text, conveying a sense of professionalism and clarity.
Wood and Paper
Represents the core materials and industry of the company.
Leaf Icon
A stylized green leaf icon with multiple layers or segments, suggesting paper or wood grain.
Font
The font used for the company name is a rounded sans-serif typeface.
Social Media Intelligence
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