What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Woodener anchors on Orange (#cead6f) as their primary brand signal, paired with Orange (#d4d0c9), and accented by Blue. The palette leans warm — inviting and energetic.
#cead6f
Primary
#d4d0c9
Secondary
#1e1b2a
Accent
#c39b50
Accent
#dbc398
Accent
#aea399
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Woodener uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Woodener is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, en, de
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Woodener Beige
Used for the background and accents, #f4ecde
Source Sans 3
Clean and modern font used for body text, conveying a sophisticated feel.
Unikátní dřevěné dárky a dekorace na míru
Highlights the personalized nature of the products.
Personalization
Offers 100% personalization of products.
Tree rings
The logo and website feature a stylized depiction of tree rings, creating a visual motif associated with wood and nature.
Serif Font
The brand uses a serif font for its logo and headings, conveying a sense of tradition and craftsmanship.
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