Woood
The Ruler“Woood.cz - Luxusní dřevěná pera s širokou nabídkou”
Serves Professionals and gift-givers seeking unique, high-quality writing instruments
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Woood anchors on a vivid Blue (#020381) as their primary brand signal, and accented by Blue. The palette leans cool — projecting trust and professionalism.
#020381
Primary
#4aeadc
Accent
#ffffff
Background
#000000
Text
#e2e6e7
Surface
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Woood uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Woood is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product photography, lifestyle
natural
realistic
standard
rounded
moderate
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Woood is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Woood. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#020381
Dark blue used in the logo and as a highlight color throughout the website.
Raleway
Used for headings, providing a modern and readable appearance.
Wooden pen boxes
Distinctive wooden boxes used for packaging the pens.
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