Wranovsky Crystal
The RulerServes High-end consumers, interior designers, luxury hotels
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Wranovsky Crystal anchors on Orange (#e5ba96) as their primary brand signal, paired with Orange (#49362a), and accented by Orange. The palette leans warm — inviting and energetic.
#e5ba96
Primary
#49362a
Secondary
#bb987a
Accent
#816955
Accent
#ffffff
Background
#d0c8c2
Accent
Typography
Headings set in Cinzel (a serif — evoking tradition, authority, and print heritage), body in Cabin (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Wranovsky Crystal uses a combination mark — pairing symbol with wordmark for versatility. High complexity — rich in detail, potentially challenging at small sizes. Style: classic, elegant, detailed.
Combination Mark
rectangle
Icon + Text
7/10
Brand Character
Wranovsky Crystal is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
formal
Signature Words
Design Playbook
product photography, lifestyle, studio
soft
natural
flat
traditional
understated
generous
image
Digital Footprint
Built on Squarespace, active on 3 social platforms.
Market Presence
Global presence, headquartered in Turnov, CZ.
CZ
Turnov, CZ
global
en
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Founding Year
References to the founding year of 1991, emphasizing the brand's long history.
Bohemian Crystal
Emphasis on Bohemian crystal, highlighting the Czech Republic's rich tradition of glassmaking.
Wranovsky Blue
The shade #4d90fe is used consistently in the website design, particularly in buttons and links.
Czech Craftsmanship
The brand emphasizes that their chandeliers are proudly handmade in the Czech Republic.
Wranovsky Font
The brand uses a distinctive serif font for its logo and headings, characterized by its elegant and slightly elongated letterforms.
Products & Business
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