Widex
The Ruler“LESS IS MORE IN NATURAL HEARING”
Serves Individuals with hearing loss
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#211e1f
Text
#403d3e
Background
#ffffff
Background
#8c8a88
Accent
#000000
Background
#cac9c7
Accent
Typography
Headings set in Noto Sans (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Widex is authoritative and decisive, warm and approachable, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
lifestyle, product-focused
natural
realistic
flat
top
rounded
balanced
image
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in DK.
DK
global
en
Widex is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Widex. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Widex Blue
The specific shade of blue (#3860be) used in the logo and as an accent color throughout the website.
LESS IS MORE IN NATURAL HEARING
The tagline emphasizes the brand's focus on natural sound quality and simplicity.
Unique Hearing Aid Technology
Emphasis on proprietary hearing aid technology and features.
Clean and Intuitive Navigation
The website features a clean and intuitive navigation system, making it easy for users to find information.
Social Media Intelligence
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