Wuppermann
The Creator“Seit 150 Jahren steht der Name Wuppermann für Qualität in der Verarbeitung und Veredelung von Stahl”
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Wuppermann anchors on a vivid Blue (#0073bb) as their primary brand signal, paired with Blue (#001f31), and accented by Gray. The palette leans warm — inviting and energetic.
#0073bb
Primary
#ffffff
Background
#000000
Background
#d6d6d6
Accent
#001f31
Secondary
#5c8014
Accent
Typography
Wuppermann uses museo-sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Wuppermann uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Wuppermann is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
multinational, headquartered in Leverkusen, DE, communicating in 5 languages.
DE
Leverkusen, DE
multinational
de, en, nl, pl, hu
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Wuppermann Blue
#0072bc used in the logo and throughout the website.
150 Years
The company emphasizes its 150-year history.
Museo Sans
Used for headings and body text, creating a modern and clean look.
Stylized W
A stylized blue 'W' shape, possibly representing the company's initial.
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