Würth Elektronik logo

Würth Elektronik

The Creator

Würth Elektronik more than you expect

Electronics Manufacturing·Electronic Components·we-online.com

Serves Electrical Engineers

WESansReliableInnovativeTechnicalEfficient11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

QualityInnovationCustomer FocusSustainability

Color Intelligence

Würth Elektronik anchors on a vivid Red (#e20108) as their primary brand signal, paired with Blue (#202730), and accented by Blue. The palette leans warm — inviting and energetic.

#e20108

Primary

#202730

Secondary

#e7ebef

Accent

#f49fa3

Accent

#e72b33

Accent

#ec5e63

Accent

warm palette(4w/2c)Red · Blue

Typography

Würth Elektronik uses WESans across both headings and body — a sans-serif — clean, modern, and optimized for digital. 4 typeface families in play — a richer, more layered typographic system.

Aa
WESansBodySans Serif
Aa
WESansHeadingsSans Serif
Aa
Robotosecondary_headingSans Serif
Aa
ArialUISans Serif
Aa
Helvetica NeuenavigationSans Serif

Logo Anatomy

Würth Elektronik uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderngeometric

Brand Character

Würth Elektronik is formal and professional, authoritative and decisive, cool and detached.

Confidence
80%
Formality
70%
Technicality
60%
Enthusiasm
40%
Warmth
30%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

ElektronikPCBpowerelements

Design Playbook

Photography

product, technical

Lighting

studio

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

.

Market Presence

Global presence, based in DE, communicating in 2 languages.

Origin

DE

Market Scope

global

Languages

en, de

Würth Elektronik is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Würth Elektronik. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderngeometric

Brand Codes

#e20108

Signature ColorSupporting

Bright red used for accents and calls to action, conveying energy and passion.

Consistency60%
Website
ActiveOccasional

WESans

Typography CodeSupporting

Used for headings and body text, creating a modern and readable appearance.

Consistency90%
Website
ActiveOccasional

Electronic Components Focus

Photography Style CodeSupporting

The photography style focuses on showcasing electronic components with a shallow depth of field, highlighting the product's details and technical aspects.

Consistency90%
Website
ActiveOccasional

Würth Elektronik Font

Typography CodeSupporting

The Würth Elektronik website uses a specific font for its logo and text, contributing to its brand identity.

Consistency80%
Website
ActiveOccasional

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