Čerpací stanice PRIM
The Everyman“Kvalitní paliva za dobré ceny”
Serves Everyday drivers seeking affordable fuel
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Čerpací stanice PRIM anchors on a muted Blue (#5b667a) as their primary brand signal, paired with Green (#01723d), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#5b667a
Primary
#01723d
Secondary
#919ca8
Accent
#346d60
Accent
#fdfdfd
Background
#c0c7da
Accent
Typography
Čerpací stanice PRIM uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Čerpací stanice PRIM is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
Čerpací stanice PRIM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Čerpací stanice PRIM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
PRIM Green
Used for the logo and website elements, representing the brand's identity.
Open Sans
Used throughout the website, providing a clean and readable experience.
PRIM wordmark
The PRIM wordmark uses a bold, sans-serif typeface with a distinctive green color.
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