XTM shop
The Ruler“Merino Wool Baselayer, Merino Wool Thermal Underwear, Merino Wool Clothing and Merino Wool Socks”
Serves Outdoor enthusiasts
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
XTM shop anchors on Orange (#b3945e) as their primary brand signal, paired with Orange (#583f16), and accented by Red. The palette leans warm — inviting and energetic.
#b3945e
Primary
#583f16
Secondary
#efeaea
Accent
#000000
Background
#4c4d50
Accent
#60676f
Accent
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
XTM shop uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
XTM shop is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in AU.
AU
national
en
XTM shop is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by XTM shop. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#b2945d
Used for accents and highlights, creating a natural and earthy feel.
Arial
Used for body text, providing a clean and readable style.
Australian Merino Wool
The brand emphasizes the use of 100% Australian merino wool.
Ram Horns
The XTM logo features stylized ram horns, creating a distinctive and memorable shape.
Outdoor Adventure
The website uses photography featuring people in outdoor settings, often hiking or engaging in other activities, to convey a sense of adventure and the brand's connection to the outdoors.
Adventure Lifestyle
The website features photography of people engaged in outdoor activities, showcasing an active and adventurous lifestyle.
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