What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Yara anchors on Blue (#afc3d7) as their primary brand signal, paired with Blue (#25292e), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#afc3d7
Primary
#25292e
Secondary
#678cb2
Accent
#d1d5d9
Accent
#091e65
Accent
#fdfdfe
Background
Typography
Headings set in MaxWebProSemiBold (a sans-serif — clean, modern, and optimized for digital), body in MaxWebProLight (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Yara is authoritative and decisive, energetic and passionate, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
agricultural, field, crop
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Brand Codes
Yara Blue
The dark blue (#00205b) is used for the logo, buttons, and key headings, providing a consistent brand color.
Crop Photography
The website features high-quality photography of crops and agricultural fields, emphasizing the brand's focus on plant nutrition.
Výživa rostlin
The phrase 'Výživa rostlin' (Plant Nutrition) is used as a tagline, highlighting the brand's core offering.
Tabbed Product Navigation
The website uses a tabbed navigation system to organize product information, making it easy for users to find what they need.
Social Media Intelligence
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