Yello logo

Yello

Energy·Energy Provider·yello.cz
YelloDINReg7/12 intel

Color Intelligence

Yello anchors on a vivid Yellow (#fee300) as their primary brand signal, paired with Yellow (#d7bf00), and accented by Yellow. The palette leans warm — inviting and energetic.

#fee300

Primary

#d7bf00

Secondary

#a08d00

Accent

#be870e

Accent

#56370e

Accent

#e2ae26

Accent

warm palette(6w/0c)Yellow · Orange

Typography

Headings set in YelloDINBlack (a sans-serif — clean, modern, and optimized for digital), body in YelloDINReg (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
YelloDINRegBodySans Serif
Aa
YelloDINBlackHeadingsSans Serif
Aa
din_yello_boldsecondary_headingSans Serif
Aa
din_yello_regularBodySans Serif
Aa
madera_yello_boldUISans Serif
Aa
madera_yello_regularUISans Serif

Logo Anatomy

Yello uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Yello is authoritative and decisive, energetic and passionate.

Enthusiasm
75%
Confidence
70%
Warmth
60%
Formality
55%
Technicality
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

energieelektřinaplynYellodomácnost

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

FEE300

Signature ColorSupporting

Bright yellow color used as the primary brand color.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

YelloDINReg

Typography CodeSupporting

Custom font used for headings and body text.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Yello

Acronym CodeSupporting

The brand name itself is a short, memorable acronym.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Energy Visuals

Photography Style CodeSupporting

A photography style featuring a person surrounded by stylized lightning bolts, emphasizing energy and dynamism.

Consistency90%
Website
ActiveOccasional

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