What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Yonex anchors on a vivid Blue (#016cb7) as their primary brand signal, paired with Green (#01a850), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#016cb7
Primary
#01a850
Secondary
#b0d8dc
Accent
#55abb5
Accent
#6bcc99
Accent
#fdfefe
Background
Typography
Headings set in DINPro (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Yonex uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Yonex is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Global presence, headquartered in Tokyo, JP.
JP
Tokyo, JP
global
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Blue
Used for the logo and accents (#016cb7).
DINPro
Used for headings and body text, giving a modern and sporty look.
Product Series
Naming products by series (e.g., 'ASTROX', 'VOLTRIC').
Yonex font
The font used for the Yonex logo and other text elements on the website has a distinctive, modern sans-serif style.
Yonex logo shape
The Yonex logo features a stylized shape, often in green and blue, that is unique to the brand.
Social Media Intelligence
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