YURMAX

The Caregiver

Healthcare·Dental Clinic·est. 1991·yurmax.cz

MetropolisProfessionalCaringModernReliable9/12 intel

What Drives Them

🤝

The Caregiver

Puts people first. Builds trust through genuine care.

Patient-centricHolistic approachQuality careInnovation

Color Intelligence

YURMAX anchors on Blue (#2fb3cf) as their primary brand signal, paired with Blue (#50bed6), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#2fb3cf

Primary

#50bed6

Secondary

#ffffff

Background

#dee2e6

Accent

#1c1b1b

Text

#007cba

Accent

cool palette(2w/4c)Blue · Gray

Typography

YURMAX uses Metropolis across both headings and body — a sans-serif — clean, modern, and optimized for digital.

Metropolis— BodySans Serif

Metropolis— HeadingsSans Serif

SFMono-Regular— UIMonospace

Logo Anatomy

YURMAX uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

YURMAX is authoritative and decisive, warm and approachable, energetic and passionate.

Confidence

85%

Warmth

80%

Enthusiasm

70%

Formality

60%

Technicality

55%

Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

biologickázubníordinace

Design Playbook

Photography

Medical, Clinical

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

standard

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Websitehttps://yurmax.cz

Built withWordPress

Social

facebookinstagram

Market Presence

Local market, headquartered in Prague, CZ, communicating in 2 languages.

Origin

Headquarters

Prague, CZ

Market Scope

local

Languages

cs, en

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