Záchranná stanice hl. m. Prahy pro volně žijící živočichy logo

Záchranná stanice hl. m. Prahy pro volně žijící živočichy

The Caregiver
Environmental Services·Animal Rescue·est. 2025·zachranazviratpraha.cz

Serves General public, animal lovers, environmental advocates

UniversCaringProtectiveResponsibleEducational11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

Animal WelfareConservationEducationCommunity

Color Intelligence

Záchranná stanice hl. m. Prahy pro volně žijící živočichy anchors on Red (#c07b82) as their primary brand signal, paired with Green (#b6d48f), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#c07b82

Primary

#b6d48f

Secondary

#283585

Accent

#4cb3e5

Accent

#01453d

Accent

#517e90

Accent

cool palette(1w/4c)Red · Green · Blue

Typography

Headings set in Univers (a sans-serif — clean, modern, and optimized for digital), body in var(--font-1)!important (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
UniversHeadingsSans Serif
Aa
Univers Condensedsecondary_headingcondensed
Aa
var(--font-1)!importantBodySans Serif

Logo Anatomy

Záchranná stanice hl. m. Prahy pro volně žijící živočichy uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Záchranná stanice hl. m. Prahy pro volně žijící živočichy is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
90%
Enthusiasm
80%
Confidence
70%
Urgency
60%
Formality
50%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

zvířatapomoczáchranastanicePraha

Design Playbook

Photography

natural, wildlife

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramyoutube

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

Záchranná stanice hl. m. Prahy pro volně žijící živočichy is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Záchranná stanice hl. m. Prahy pro volně žijící živočichy. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Forest Green

Signature ColorSupporting

Used in the logo and as a primary color throughout the website.

Consistency80%
WebsiteSocial
ActiveOccasional

Prague

Cultural SymbolSupporting

References to the city of Prague in the name and content.

Consistency90%
WebsiteSocial
ActiveOccasional

Animals

MascotSupporting

Images of rescued animals are prominently featured.

Consistency70%
WebsiteSocial
ActiveOccasional

Animal close-ups

Photography Style CodeSupporting

Close-up, high-quality photography of animals, often in care or rehabilitation settings, is used to evoke emotion and highlight the organization's work.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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