What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Záchranka anchors on Red (#fbe9e9) as their primary brand signal, paired with Red (#e04c52), and accented by Red. The palette leans warm — inviting and energetic.
#fbe9e9
Primary
#e04c52
Secondary
#d82e35
Accent
#1d34fe
Accent
#0000fe
Accent
#e77377
Accent
Typography
Headings set in proxima-nova-soft (a sans-serif — clean, modern, and optimized for digital), body in open-sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Záchranka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Záchranka is authoritative and decisive, warm and approachable, energetic and passionate — also urgent and action-driven.
third
middle_school
urgent
Signature Words
Design Playbook
Informative, Realistic
natural
full_color
flat
top_navigation
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Záchranka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Záchranka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Dark Green
The dark green (#023f36) is used for the logo and primary buttons, creating a sense of trust and safety.
Proxima Nova Soft
The use of Proxima Nova Soft for headings gives a modern and approachable feel.
Map-centric Interface
The app and website heavily feature maps, emphasizing location and immediate assistance.
Saving Lives
The app's core function is saving lives, which is implicitly communicated throughout the website.
Star of Life
The Star of Life symbol is used as a cultural symbol for emergency medical services and is prominently displayed on the Záchranka logo.
Rounded Rectangle
The app interface and cookie consent box feature rounded rectangles, creating a consistent visual element.
Flat Design Icons
The app interface uses flat design icons for navigation and features, contributing to a modern and minimalist aesthetic.
Social Media Intelligence
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