Zahradnická firma Jaroslav Jiříček
The Innocent“Jaroslav Jiříček - projekce a realizace okrasných zahrad”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Zahradnická firma Jaroslav Jiříček anchors on a muted Green (#d2e0d4) as their primary brand signal, paired with Yellow (#6a6e3e), and accented by Green. The palette leans cool — projecting trust and professionalism.
#d2e0d4
Primary
#6a6e3e
Secondary
#9aa789
Accent
#79875e
Accent
#adb79c
Accent
#f9fbfc
Background
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Brand Character
Zahradnická firma Jaroslav Jiříček is authoritative and decisive.
third
high_school
direct
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Jaroslav Jiříček
The brand is named after and features its founder.
Bonsai tree logo
A stylized bonsai tree illustration is used as a logo element.
Curved line
A curved line is used to separate the logo from the menu.
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