Zahradnictví Adelovi
The Innocent“ZAHRADNICTVÍ ADELOVI,OKRASNÁ ŠKOLKA PŘEMYSLOVICE”
Serves Home gardeners
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Zahradnictví Adelovi anchors on a vivid Green (#92b201) as their primary brand signal, paired with Gray (#7b7268), and accented by Red. The palette leans warm — inviting and energetic.
#92b201
Primary
#5f5f5f
Text
#d0c9c2
Surface
#a85959
Accent
#7b7268
Secondary
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Zahradnictví Adelovi uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, organic, traditional.
Combination Mark
round
Icon + Text
6/10
Brand Character
Zahradnictví Adelovi is warm and approachable, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
natural, outdoor
natural
realistic
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Přemyslovice, CZ.
CZ
Přemyslovice, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
#92b201
Dominant green color used in the logo and throughout the website, representing nature and plants.
Playfair Display
Used for headings, providing an elegant and classic feel.
Rodinná firma
The website emphasizes that they are a family business.
Natural Light
Photos of plants and the nursery are taken in natural light, showcasing their products realistically.
Hexagonal Frame
A hexagonal frame surrounds the tree icon, creating a distinctive geometric shape.
Stylized Tree Icon
A stylized tree icon with a light green canopy and trunk is used as a central visual element.
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