Zahradnictví Krulichovi logo

Zahradnictví Krulichovi

The Innocent
Retail·Gardening & Floristry·zahradnictvikrulichovi.cz

Serves Home gardeners and flower enthusiasts

HelveticaTraditionalReliablePracticalNature-oriented11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionCustomer serviceExpertise

Color Intelligence

Zahradnictví Krulichovi anchors on a muted Blue (#90a1be) as their primary brand signal, paired with Yellow (#909b3a), and accented by Green. The palette leans cool — projecting trust and professionalism.

#90a1be

Primary

#909b3a

Secondary

#dfe7ca

Accent

#d2dcaf

Accent

#6c6283

Accent

#f4f6f6

Background

cool palette(2w/3c)Blue · Yellow · Green · Purple

Typography

Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
HelveticaHeadingsSans Serif
Aa
VerdanaBodySans Serif
Aa
Arial CEUISans Serif

Logo Anatomy

Zahradnictví Krulichovi uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Zahradnictví Krulichovi is warm and approachable, energetic and passionate.

Warmth
80%
Enthusiasm
75%
Confidence
65%
Formality
50%
Nostalgia
50%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

zahradnictvíkrulichovikvětinářstvípraharostliny

Design Playbook

Photography

Natural, Product-focused

Lighting

Natural

Color Treatment

Full color

Icons

Flat

Navigation

Horizontal

Call to Action

Rounded

Spacing

Moderate

Digital Footprint

active on 1 social platform.

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

Zahradnictví Krulichovi is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zahradnictví Krulichovi. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#919b3a

Signature ColorSupporting

Olive green used in the logo and website accents, representing nature and growth.

Consistency80%
WebsiteSocial
ActiveOccasional

Krulichovi

Naming ConventionSupporting

Naming convention based on the family name.

Consistency100%
Website
ActiveOccasional

Watering can heart

Signature ShapeSupporting

A watering can silhouette with a heart-shaped handle and heart-shaped water droplets.

Consistency90%
Website
ActiveOccasional

Font style

Typography CodeSupporting

The use of a specific font style for the company name and other text elements.

Consistency70%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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