Zahrady Řičánek logo

Zahrady Řičánek

The Innocent

Prodej kosatců pivoněk denivek

Agriculture·Plants & Seeds·est. 2018·zahradyricanek.cz

Serves Garden enthusiasts, plant collectors

Open SansTraditionalReliableNature-focusedFriendly11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualitySustainabilityCustomer satisfactionTradition

Color Intelligence

Zahrady Řičánek anchors on a muted Green (#525a39) as their primary brand signal, paired with Yellow (#7d8065), and accented by Purple. The palette leans cool — projecting trust and professionalism.

#525a39

Primary

#fdfbfa

Background

#7d8065

Secondary

#6721cf

Accent

#824dcd

Accent

#af94d7

Accent

cool palette(2w/3c)Green · Yellow · Purple

Typography

Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Helvetica NeueHeadingsSans Serif
Aa
Times New Romansecondary_headingSerif
Aa
Roboto CondensednavigationSans Serif

Logo Anatomy

Zahrady Řičánek uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Zahrady Řičánek is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
75%
Confidence
70%
Enthusiasm
70%
Technicality
60%
Formality
50%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

kosatcůpivoněkdenivekrostlinyzahrady

Design Playbook

Photography

Nature, Product-focused

Lighting

natural

Color Treatment

vibrant

Navigation

dropdown

Call to Action

rounded

Spacing

balanced

Digital Footprint

active on 1 social platform.

Social
facebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Zahrady Řičánek is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zahrady Řičánek. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Deep Purple

Signature ColorSupporting

Used in the logo and as accents throughout the website.

Consistency70%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable look.

Consistency80%
Website
ActiveOccasional

Plant Names

Naming ConventionSupporting

Focus on specific plant names like Iris, Paeonia, Hemerocallis.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

More brands in Agriculture

Explore other brands in this industry to compare visual identities.