ZAPA beton, a.s.
The Ruler“Kladenská betonárna zahájila v říjnu 2025 dodávky betonových směsí na výstavbu bytových domů Nová Cihelna, Kladno.”
Serves Construction companies
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ZAPA beton, a.s. anchors on a muted Orange (#5d4e36) as their primary brand signal, paired with Blue (#2f3c7e), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#5d4e36
Primary
#2f3c7e
Secondary
#627d9e
Accent
#ffffff
Background
#e4e5e7
Accent
#b4b6b9
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZAPA beton, a.s. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean, professional.
Wordmark
rectangle
Text
3/10
Brand Character
ZAPA beton, a.s. is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
industrial, construction, realistic
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
ZAPA beton, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ZAPA beton, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
#2f3c7e
Dark blue used in the logo and as a primary accent color throughout the website.
Poppins
Used for headings, providing a modern and readable style.
Material-based
Naming products by their material (ZAPA beton).
Spray Paint Art
The website features illustrations of spray paint cans with cartoon faces, suggesting a playful and creative approach to concrete.
Rounded U
The logo features a rounded "U" shape, which is a distinctive visual element.
Czech Republic Map
The map of the Czech Republic is used as a background element, indicating the company's geographical focus.
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