What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
zapato.cz anchors on a vivid Blue (#0746ae) as their primary brand signal, paired with Red (#fe0f0f), and accented by Blue. The palette balances warm and cool tones.
#0746ae
Primary
#fe0f0f
Secondary
#88a6d6
Accent
#f3f7fb
Background
#000000
Text
#d9d9d9
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
zapato.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
zapato.cz is casual and conversational, energetic and passionate, simply spoken and accessible.
second
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prostějov, CZ.
CZ
Prostějov, CZ
national
cs
zapato.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by zapato.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Blue (#3f7ac6)
Used for primary buttons and accents throughout the website.
ZapaTo Máš na TO!
Tagline used on the website.
Zapato font
The Zapato logo uses a distinctive, bold, sans-serif font with a slightly rounded appearance.
Mouse and Keyboard
The image features a blue computer mouse and keyboard illustration, suggesting a focus on technology or online services.
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