Žatecký pivovar
The Innocent“PROHLÍDKA A DEGUSTACE”
Serves Local beer enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Žatecký pivovar anchors on Red (#e4141c) as their primary brand signal, paired with Green (#395148), and accented by Red. The palette leans warm — inviting and energetic.
#e4141c
Primary
#395148
Secondary
#fffbfb
Background
#e9494f
Accent
#f18689
Accent
#f8c7c9
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Žatecký pivovar uses a combination mark — pairing symbol with wordmark for versatility. High complexity — rich in detail, potentially challenging at small sizes. Style: traditional, vintage, detailed.
Combination Mark
circle
Icon + Text
7/10
Brand Character
Žatecký pivovar is authoritative and decisive, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Žatecký pivovar is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Žatecký pivovar. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Brick Red
Used for key elements and calls to action.
Oswald
Used for headings, providing a strong and modern feel.
Původní receptur
Emphasis on traditional brewing methods.
Žatec
Reference to the city known for beer.
Czech 'Ž' glyph
The letter 'Ž' with a caron (háček) is prominently displayed, referencing the Czech origin of the brand.
Hop illustration
Stylized hop illustrations are used as a visual motif, emphasizing the beer's ingredients and brewing heritage.
Žatecký Pivovar font
The curved sans-serif font used for 'Žatecký Pivovar' is a distinctive typographic element.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
