Zdeněk Bednárek - WSB
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Zdeněk Bednárek - WSB anchors on a vivid Orange (#ea6111) as their primary brand signal, paired with Orange (#5c481f), and accented by Orange. The palette leans warm — inviting and energetic.
#ea6111
Primary
#474341
Text
#000000
Background
#f7f7f7
Background
#5c481f
Secondary
#a37329
Accent
Typography
Headings set in Archivo (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Zdeněk Bednárek - WSB uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Zdeněk Bednárek - WSB is authoritative and decisive, warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
stock, professional
natural
full_color
flat
horizontal
rounded
balanced
slider
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Zdeněk Bednárek
The brand is named after the founder.
WSB
The brand uses the acronym WSB as part of its identity.
Name + Acronym
Naming the brand as the founder's name plus the acronym.
Easy Web Box
A distinctive yellow box with the words 'Easy Web' on it, representing a packaged web solution.
WSB Logo Shape
The WSB logo features a distinctive square shape with a smaller square inside, creating a recognizable visual element.
Social Media Intelligence
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