Zdravotní klaun logo

Zdravotní klaun

The Jester

Kde je smích, je i naděje.

Healthcare·Charity·est. 2020·zdravotniklaun.cz

Serves Children in hospitals and elderly in care homes

Open SansCompassionateJoyfulEmpatheticPlayful11/12 intel

What Drives Them

🎭
The Jester

Finds joy in the moment. Connects through humor and lightheartedness.

CompassionHopeJoyProfessionalism

Color Intelligence

Zdravotní klaun anchors on Blue (#32457f) as their primary brand signal, paired with Red (#d4121e), and accented by Orange. The palette leans warm — inviting and energetic.

#32457f

Primary

#d4121e

Secondary

#beb0a5

Accent

#dbd6d7

Accent

#2a2830

Text

#854d3b

Accent

warm palette(4w/2c)Blue · Red · Orange · Gray

Typography

Headings set in Almarai (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
Open SansBodySans Serif
Aa
AlmaraiHeadingsSans Serif

Logo Anatomy

Zdravotní klaun uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: whimsical, playful, friendly.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

6/10

whimsicalplayfulfriendly

Brand Character

Zdravotní klaun is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible and playful and witty.

Warmth
95%
Enthusiasm
90%
Humor
85%
Confidence
75%
Urgency
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

Zdravotní klaunRadostSmíchDětiNemocnice

Design Playbook

Photography

candid, documentary

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

loose

Hero Approach

image

Digital Footprint

active on 4 social platforms.

Social
facebookinstagramyoutubelinkedin

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Zdravotní klaun is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zdravotní klaun. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: abstract

Complexity60%
whimsicalplayfulfriendly

Brand Codes

Clown

MascotSupporting

The brand is centered around the figure of a clown.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Crimson

Signature ColorSupporting

Used for key elements and calls to action.

Consistency80%
WebsiteSocial
ActiveOccasional

Clown Face

MascotSupporting

A stylized cartoon clown face with a red nose and exaggerated features, used as a logo.

Consistency90%
Website
ActiveOccasional

Red Nose O

Typography CodeSupporting

The letter 'O' in 'ZDRAVOTNÍ KLAUN' is replaced with a red clown nose.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

More brands in Healthcare

Explore other brands in this industry to compare visual identities.