Zdravotnická záchranná služba Libereckého kraje
The Everyman“Zdravotnická záchranná služba Libereckého kraje, p.o.”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Zdravotnická záchranná služba Libereckého kraje anchors on a vivid Blue (#003e7b) as their primary brand signal, paired with Blue (#434f58), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#003e7b
Primary
#434f58
Secondary
#ffffff
Background
#e5e7eb
Surface
#434f58
Text
#2195f3
Accent
Typography
Headings set in PT Serif (a serif — evoking tradition, authority, and print heritage), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Zdravotnická záchranná služba Libereckého kraje is formal and professional, authoritative and decisive, urgent and action-driven.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
Zdravotnická záchranná služba Libereckého kraje is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zdravotnická záchranná služba Libereckého kraje. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
ZZSLK Blue
Used in the logo and website header, a dark blue (#003e7b) that conveys trust and authority.
ZZSLK
The brand is primarily known by its acronym.
1
Referencing the emergency phone number 112, and the Facebook page name ZZSLK1.
Social Media Intelligence
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