Zeelandia, spol. s r.o.
The Innocent“Ovesné pečivo pro celou rodinu.”
Serves Bakers and confectioners
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Zeelandia, spol. s r.o. anchors on a muted Orange (#bfa595) as their primary brand signal, paired with Purple (#6d5d7d), and accented by Red. The palette balances warm and cool tones.
#160d2d
Background
#bfa595
Primary
#6d5d7d
Secondary
#5a4140
Accent
#453059
Accent
#fefefe
Background
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Zeelandia, spol. s r.o. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Zeelandia, spol. s r.o. is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, food
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on plone, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Malšice, CZ.
CZ
Malšice, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Purple
Used in the logo and for background elements.
Open Sans
Used for body text, providing a clean and professional look.
Social Media Intelligence
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