Zelená brána
The Innocent“Zelená brána | Nejhezčí výhled na Pardubice a okolí”
Serves Tourists and local residents interested in history and scenic views.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Zelená brána anchors on Green (#287c36) as their primary brand signal, paired with Green (#c6dcc9), and accented by Gray. The palette leans warm — inviting and energetic.
#287c36
Primary
#c6dcc9
Secondary
#fcfcfc
Background
#bcbcbc
Accent
#4c4b4b
Text
#0d0c0c
Background
Typography
Headings set in Katarine (a serif — evoking tradition, authority, and print heritage), body in Poppins (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Zelená brána uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Zelená brána is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, headquartered in Pardubice, CZ.
CZ
Pardubice, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Green
Dominant color, representing the 'Green Gate'.
Zelená brána
The Green Gate is a historical landmark in Pardubice.
Nejhezčí výhled na Pardubice a okolí
Repeated phrase emphasizing the view.
Shield Icon
A shield-shaped icon with a stylized depiction of the Green Gate tower is used as a logo.
Gate Icon
A stylized silhouette of the Green Gate tower is used as an icon.
Social Media Intelligence
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