What Drives Them
Color Intelligence
Strana zelených anchors on Green (#7bdcb5) as their primary brand signal, paired with Red (#cf2e2e), and accented by Orange. The palette balances warm and cool tones.
#7bdcb5
Primary
#cf2e2e
Secondary
#ff6900
Accent
#006ba1
Accent
#abb8c3
Accent
#ffffff
Background
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Strana zelených is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Zelení Green
The distinctive green color, #77d42a, is used in the logo and for highlighting key elements.
Environmental Focus
Strong emphasis on environmental protection and sustainability, reflecting a core Czech value.
Zelení
The name 'Zelení' (Greens) directly reflects the party's environmental focus.
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