Zelenina Soukup, s.r.o.
The InnocentServes Local consumers seeking fresh produce
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Zelenina Soukup, s.r.o. anchors on Green (#e9efd8) as their primary brand signal, paired with Green (#81b305), and accented by Green. The palette leans warm — inviting and energetic.
#e9efd8
Primary
#81b305
Secondary
#bad478
Accent
#9ec43e
Accent
#d3e3ac
Accent
#d13c31
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Assistant (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Zelenina Soukup, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Zelenina Soukup, s.r.o. is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Zelenina Soukup, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zelenina Soukup, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Tomato Red
Used in the logo and as a background for key sections.
Montserrat
Used for headings, providing a modern and clean look.
Fresh Produce
Close-up shots of fresh vegetables, emphasizing quality and freshness.
Family Farm
Implied through the imagery and focus on fresh, local produce.
Logo Font
The logo uses a distinctive, rounded, handwritten-style font in green.
Social Media Intelligence
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