Zelený strom
The Innocent“Tradiční ručně zdobené nádobí na celý život”
Serves Families who appreciate traditional, handcrafted tableware
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Zelený strom anchors on Red (#973732) as their primary brand signal, paired with Green (#679783), and accented by Green. The palette balances warm and cool tones.
#973732
Primary
#679783
Secondary
#2a6e50
Accent
#acc7bc
Accent
#a77875
Accent
#fefefe
Background
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Zelený strom uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Zelený strom is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Zelený strom is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zelený strom. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Stylized Tree
A stylized green tree shape with rounded foliage and a branch-like trunk, used as the brand's logo.
Social Media Intelligence
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