ZELOS
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ZELOS anchors on Green (#7eb85a) as their primary brand signal, paired with Green (#c9e698), and accented by Green. The palette balances warm and cool tones.
#7eb85a
Primary
#c9e698
Secondary
#36793e
Accent
#ea8b42
Accent
#e1e5e2
Accent
#fefefe
Background
Typography
Primary typeface: Impact. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
ZELOS is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Zelos Green
Green (#72ab59) used in the logo and as a primary brand color throughout the website.
Impact
Used for headings, providing a bold and attention-grabbing appearance.
Green swirl
A green swirl shape is used as a background element and in the logo.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
