ZEMAN® Boots
The RulerServes Professionals in demanding work environments
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ZEMAN® Boots anchors on a muted Blue (#e0e4e9) as their primary brand signal, paired with Blue (#c4cbd7), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#e0e4e9
Primary
#c4cbd7
Secondary
#a1afc0
Accent
#12396f
Accent
#5b6e91
Accent
#fdfefd
Background
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZEMAN® Boots uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZEMAN® Boots is formal and professional, authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on PrestaShop, active on 1 social platform.
Market Presence
multinational, based in XX, communicating in 12 languages.
XX
multinational
en, cs, ru, sk, de, pl, es, hu, it, ar, fr, pt
ZEMAN® Boots is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ZEMAN® Boots. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Zeman Blue
Dark blue used in the logo and header, #12396f
Open Sans
Used for body text, creating a clean and readable feel.
Product Category + Boot Type
Products are named by their function (work, security) and boot type.
ZEMAN
The brand name itself is an acronym.
Social Media Intelligence
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