Zemědělské družstvo VRBÁTKY, družstvo
The Innocent“Prodej brambor”
Serves Local consumers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Zemědělské družstvo VRBÁTKY, družstvo anchors on a vivid Red (#bc0404) as their primary brand signal, paired with Red (#e48080), and accented by Gray. The palette leans warm — inviting and energetic.
#bc0404
Primary
#f0f0f0
Background
#e48080
Secondary
#bec1b9
Accent
#8bba3b
Accent
#edc43e
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Muli (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Zemědělské družstvo VRBÁTKY, družstvo is warm and approachable, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Naše Brambory
'Our Potatoes' emphasizes local sourcing and quality.
Red (#bc0404)
Used for key elements, suggesting freshness and energy.
Potatoes
Potatoes are a staple in Czech cuisine, connecting the brand to local food culture.
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