Martin Šulc - zemní práce
The RulerServes Homeowners and businesses needing excavation services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Martin Šulc - zemní práce anchors on Orange (#c2a987) as their primary brand signal, paired with Orange (#e5d5b9), and accented by Orange. The palette leans warm — inviting and energetic.
#c2a987
Primary
#e5d5b9
Secondary
#99846a
Accent
#725d48
Accent
#60391f
Accent
#21110a
Text
Typography
Headings set in Tahoma (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Martin Šulc - zemní práce is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on React.
Market Presence
Local market, based in CZ.
CZ
local
en
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Brand Codes
C2A987
Earthy brown color used for accents, representing the nature of the work.
Martin Šulc
The brand is named after and features the founder, Martin Šulc.
Verdana
Simple and readable font used for the website.
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