Jaroslav Pražák - zemní práce
The RulerServes Homeowners and businesses needing earthworks services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#9b9b9b
Accent
#d0d0d0
Accent
#5f5f5f
Accent
#bcbcbc
Accent
#010101
Text
#fefefe
Background
Typography
Headings set in Archivo (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jaroslav Pražák - zemní práce uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jaroslav Pražák - zemní práce communicates with a balanced, middle-of-the-road voice.
third
high_school
direct
Signature Words
Design Playbook
Realistic, Action
natural
full_color
flat
standard
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Jaroslav Pražák
The brand is named after the founder, emphasizing personal service.
f6c619
Yellow used in the website's header and elements, conveying energy and visibility.
Archivo
Used for headings, providing a modern and readable appearance.
Bulldozer Icon
A simple, bold line drawing of a bulldozer, used as an icon.
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