ZERA
The Innocent“ZERA Ratíškovice a.s.- zemědělská prvovýroba, zemědělství”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ZERA anchors on Green (#8bbb7f) as their primary brand signal, paired with Orange (#b29b74), and accented by Gray. The palette leans warm — inviting and energetic.
#8bbb7f
Primary
#e2e2e2
Accent
#5c5a51
Accent
#000000
Background
#b29b74
Secondary
#3d4347
Text
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ZERA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ZERA is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
ZERA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ZERA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#8bbb7f
Green color used for the logo and some accents.
Tahoma
Simple and readable font used for the website text.
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