ZETES logo

ZETES

The Creator

Energise your supply chain

Technology·Supply Chain Solutions·zetes.com

Serves Businesses seeking supply chain optimization

DIN ProInnovativeReliableEfficientProfessional11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

AgilityTraceabilityVisibilityCollaboration

Color Intelligence

ZETES anchors on a muted Blue (#bcc6d0) as their primary brand signal, paired with Pink (#4a2c4b), and accented by Pink. The palette balances warm and cool tones.

#bcc6d0

Primary

#4a2c4b

Secondary

#676b6e

Background

#755560

Accent

#b57a50

Accent

#474746

Text

balanced palette(3w/3c)Blue · Pink · Gray · Orange

Typography

Headings set in DIN Pro (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
DIN ProHeadingsSans Serif
Aa
Segoe UIBodySans Serif
Aa
Robotosecondary_headingSans Serif

Logo Anatomy

ZETES uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

moderncorporate

Brand Character

ZETES is formal and professional, authoritative and decisive, technically detailed.

Confidence
85%
Technicality
80%
Formality
75%
Enthusiasm
60%
Exclusivity
55%
Voice Person

first_plural

Reading Level

college

CTA Style

direct

Signature Words

supply chainagilitytraceabilityvisibility

Design Playbook

Photography

professional, corporate

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Digital Footprint

active on 1 social platform.

Social
linkedin

Market Presence

multinational, based in BE, communicating in 13 languages.

Origin

BE

Market Scope

multinational

Languages

en, cs, de, es, fr, he, it, nl, pl, pt, sv, ja, da

ZETES is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ZETES. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: abstract

Complexity50%
moderncorporate

Brand Codes

ZETES

Acronym CodeSupporting

The brand is primarily known by its acronym.

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

#10312c

Signature ColorSupporting

Dark green used in the logo and as a primary brand color.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

DIN Pro

Typography CodeSupporting

A modern, technical-looking font used for headings and body text.

Consistency75%
Website
ActiveOccasional

Energise your supply chain

CatchphraseSupporting

Tagline used prominently on the website.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Unique solution portfolio

Proprietary TechnologySupporting

Claims a unique solution portfolio.

Consistency60%
Website
ActiveOccasional

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