ŽijemeSportem.cz
The Everyman“Sportovní potřeby za exkluzivní ceny”
Serves Sports enthusiasts and active individuals
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
ŽijemeSportem.cz anchors on a vivid Orange (#f38124) as their primary brand signal, paired with Red (#c92329), and accented by Green. The palette leans warm — inviting and energetic.
#f38124
Primary
#c92329
Secondary
#cfd8d0
Accent
#ded3bc
Accent
#6b9d45
Accent
#f0a182
Accent
Typography
Headings set in Roboto Condensed, body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ŽijemeSportem.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ŽijemeSportem.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
urgent
Signature Words
Design Playbook
Product-focused, Action shots
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
national
cs
ŽijemeSportem.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ŽijemeSportem.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
F28126
Orange used prominently throughout the site, conveying energy and enthusiasm for sports.
Sportovní potřeby za exkluzivní ceny
Tagline emphasizing value and affordability.
Hexagon logo
The logo features a series of interconnected hexagons, each containing a different sports-related icon.
Social Media Intelligence
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