Živá poradna
The CaregiverWhat Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Živá poradna anchors on Blue (#dbdeef) as their primary brand signal, paired with Blue (#848eba), and accented by Orange. The palette leans warm — inviting and energetic.
#dbdeef
Primary
#848eba
Secondary
#ea932d
Accent
#c7967c
Accent
#e4b443
Accent
#e36a38
Accent
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in Verdana (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Brand Character
Živá poradna is authoritative and decisive, warm and approachable.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Zorka Rossmannová
The website is named after and features the founder.
Light Purple
Used as a background color, creating a calming and peaceful atmosphere.
Verdana
Simple and readable font used for body text.
Mandala
A colorful mandala illustration is used as a central visual element.
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